Each direction takes its own design language. Open them on a phone as well: most Waqtee orders are placed on one.
Direction A
Same Waqtee, refined.
Today's waqtee.com, upgraded rather than replaced. It keeps what customers know (the dark availability bar, the teal cart block, campaign photos up front, the brand strip, New collection and Best sellers carousels) and fixes hierarchy, contrast and rhythm. The logo's watch ring becomes the motif: slider dots fill like a minute track. The lowest-risk option.
White · brand tealOutfit + CairoWatch-ring motif
Direction B
Gift desk, all tools.
Apple Store meets Linear. The first screen is a bento of working tools: gift finder, bilingual instant search, a new-in product, the delivery timeline and vouchers, so a shopper can act without scrolling. Below, dense white product tiles, numbered sections and one gold gift accent. The most practical of the six.
Paper · ink · deep tealGeist + Plex ArabicWorking bento hero
01 · The Waqtee gift
Direction C
The gift as a letter.
A quiet catalogue: bone paper, ink, hairlines and big serif headings, teal only as a thread. Categories are an index that previews on hover, the bundle reads as an equation (watch + bracelet + fragrance = 217 JD), and the gift card is handwritten with the price blacked out. Arabic is typeset with its own fonts, handwriting included.
Bone · ink · teal threadNewsreader + MarkaziHandwritten card
وقتيA gift,
beautifully sent.Amman · live time
Direction D
My time, in motion.
A night-mode store built around a watch drawn in code that keeps live Amman time (وقتي means “my time”). Scrolling plays the whole gift promise: the watch drops into a box, a card writes itself, the ribbon ties, the tag flips from "You see 237 JD" to "They see: Hidden", and a WhatsApp asks the recipient to confirm. Search, finder and prices stay plain.
Night teal · champagneInstrument Serif + Reem KufiScroll-played gift
A gift, beautifully sent.For her · Eid · under 100 JD
Direction E
Warm, ribboned gifting.
A joyful gift shop in cream, berry and brand teal. It greets Amman by time of day, the gift finder reads as a sentence ("a gift for her, for Eid, between 50 and 100 JD") and choosing the occasion recolours every ribbon on the page. Any product card flips to show the piece gift-wrapped, price hidden.
Cream · berry · tealFraunces + El MessiriSentence finder
A GIFT,BEAUTIFULLYSENT.-39%
Direction F
Teal-flood drop board.
Brand teal takes over the page, broken by ink-black blocks, with Anton at poster scale and prices as big as the headlines. Coral appears only where there's a real discount, as starburst stickers; best sellers read as a price chart. Built for the value-driven G-Shock, Casio and Lee Cooper buyer. The deliberate outlier.
Teal flood · ink · coralAnton + LalezarPrice-chart best sellers
The same fifteen sections, in the same order, with the same real products and prices from the live store (28 Sep 2026) and the features in the signed scope.